Zora Artis is CEO of Artis Advisory, co-founder of The Alignment People and Australia Lead for Archetypical Worldwide. Zora has spent years guiding leaders and teams in developing environments that create alignment, unlock value and growth. Strategic alignment and communication – in work and life – are her passion. Working as an award-winning strategic advisor in communication, brand, and management, she felt frustrated seeing the gaps and missed opportunities at the leadership level that meant her work, and the work of the entire team, was less effective when there was misalignment. She turned that frustration into action, co-authored a global-first study that examined alignment, leadership, and the role of communication, and she’s never looked back.